How we compare
See how open for offer stacks up against Rightmove, Zoopla, and Purplebricks. We're not a listing portal — we're a data marketplace.
| Feature | open for offer | Rightmove | Zoopla | Purplebricks |
|---|---|---|---|---|
| Listing fee (sellers)★ | Free to test, £9.99/mo DIY | Paid via agent (1–3% + VAT) | Paid via agent (1–3% + VAT) | £999 upfront (inc. VAT) |
| Buyer fees | Free, always | Free to browse | Free to browse | Free to browse |
| Off-market properties★ | ||||
| AI property valuation | Basic estimates | Estimates available | ||
| Buyer credentials visible★ | ||||
| Direct buyer-seller messaging | Limited | |||
| Seller privacy controls★ | ||||
| Full address published | ||||
| Contract lock-in | Agent contract (12–16 wk typical) | Agent contract | ||
| Revenue model | £9.99/mo DIY or 0.5–0.8% managed | Agent pays for listing presence | Agent pays for listing presence | Upfront fixed fee |
★ Key differentiator — only available on open for offer
open for offer
- Listing fee (sellers)Free to test, £9.99/mo DIY
- Buyer feesFree, always
- Off-market properties
- AI property valuation
- Buyer credentials visible
- Direct buyer-seller messaging
- Seller privacy controls
- Full address published
- Contract lock-in
- Revenue model£9.99/mo DIY or 0.5–0.8% managed
Rightmove
- Listing fee (sellers)Paid via agent (1–3% + VAT)
- Buyer feesFree to browse
- Off-market properties
- AI property valuationBasic estimates
- Buyer credentials visible
- Direct buyer-seller messaging
- Seller privacy controls
- Full address published
- Contract lock-inAgent contract (12–16 wk typical)
- Revenue modelAgent pays for listing presence
Zoopla
- Listing fee (sellers)Paid via agent (1–3% + VAT)
- Buyer feesFree to browse
- Off-market properties
- AI property valuationEstimates available
- Buyer credentials visible
- Direct buyer-seller messaging
- Seller privacy controls
- Full address published
- Contract lock-inAgent contract
- Revenue modelAgent pays for listing presence
Purplebricks
- Listing fee (sellers)£999 upfront (inc. VAT)
- Buyer feesFree to browse
- Off-market properties
- AI property valuation
- Buyer credentials visible
- Direct buyer-seller messagingLimited
- Seller privacy controls
- Full address published
- Contract lock-in
- Revenue modelUpfront fixed fee
Why this matters
Traditional property portals like Rightmove and Zoopla are listing aggregators. They charge estate agents thousands of pounds per month to display properties that are already on the market. They don't own the data — they just show it. That cost gets passed down to sellers through higher agent fees.
open for offer is a data marketplace. We have 14.1 million UK property addresses in our database — including off-market properties that have never been listed. Sellers can gauge demand passively, build a queue of serious buyers, and only engage when an offer excites them — without viewings, photos, or agent fees.
The fundamental difference: we make buyer credentials and seller intent transparent from the beginning. Buyers can see what sellers want. Sellers can see who's serious. Both sides save time and money by removing the opacity that exists in traditional property transactions.
Ready to try it?
Browse properties or test the market with your own home — both are free to start.