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What off-market really means for your home

A guide for owners, not for buying agents.

open for offer · 19 August 2026 · 4 min read

open for offer lets you test the market before you list. Off-market homes are part of the pre-market — the market that exists before a property is ever advertised.

Most homes are not for sale

Only about 2% of homes in England and Wales are for sale at any one time. Everything else is somebody's home, with a price it would fetch, and no advert anywhere.

We hold records on 14.4 million England and Wales homes, built from 23.3 million Land Registry sold prices. Almost none of them are advertised today.

Why owners use the pre-market

Listing is a public act. Neighbours see it. Buyers see the date it went up, and a price cut stays on the record.

You can cut the price. You cannot un-list.

The pre-market removes that risk. You find out what a buyer would pay before anyone knows you were asking.

Why so many sales fall apart

Nearly 1 in 4 — 23.4% of listings had a sale fall through at least once in 2026, per TwentyCi.

A buyer who registered interest before you listed has already said what they would pay. That is a better starting point than a bid that arrived in week one.

Approaching a home nobody advertised

A buyer can register interest in a home that is not for sale. The owner sees the interest and decides whether to answer. Nothing obliges them to.

That is the whole mechanism. No auction, no deadline, no obligation on either side until somebody chooses.

What to do if you own one

Get a market estimate first, then test the market. You set the price, buyers register interest, and nobody who is not looking to buy ever sees it.

Get a market estimate · Test the market on your home

Common questions

What does off-market mean?

A home that is not advertised for sale. Off-market homes are part of the pre-market, which is the market that exists before a property is ever advertised.

How many UK homes are for sale at once?

Only about 2% of homes in England and Wales are for sale at any one time.

Can I sell without ever advertising?

You can test the market first. You set a price, buyers register interest, and nothing is advertised unless you decide to go further.

Can a buyer approach me about a home I have not listed?

Yes. A buyer can register interest in any home. You see the interest and decide whether to answer. Nothing obliges you to.

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  • selling
  • market estimate