The pre-market
The market before the market.
open for offer is the pre-market: owners test the market privately, buyers offer on homes never advertised.
See what buyers would pay- Nothing is advertised, so there is nothing to take down
- No days-on-market clock, and no price reduction on the record
- Every number backed by Land Registry sold prices
- No photographs, no viewings, no board — you decide what happens next
What it is
Not for sale is not the same as not available.
About 2% of homes in England and Wales are for sale at any one time. The pre-market is what happens before a home joins them.
An owner finds out what buyers would pay. Buyers offer on homes that were never advertised. Nothing is published, and nothing has to happen next.
Two ways
Testing the market, or on it.
Every home is in one of two states.
| Compared on | Testing the market | On the market |
|---|---|---|
| Buyers see | An area and a property type | Address, photographs, asking price |
| Neighbours see | Nothing | A board |
| Offers arrive | In the order book | Through an agent |
| If you stop | No trace | A public record |
To a buyer it is open for offer: an area, a property type, never the door.
For owners
Test the market in about three minutes.
- 01
See what your home is worth
Enter your postcode. Your market estimate is built from your home’s own last recorded Land Registry sale, indexed to today’s market — and it arrives as a full range with a confidence level and the date it was generated, never a single number on its own.
- 02
Switch it on
Your home becomes open for offer. Buyers see an area and a property type. No address, no photographs, no board.
- 03
Run it from one dashboard
Your range and its confidence level. The figure that would tempt you, changed whenever you like. How long the test runs — 30 days, three months, six months, or no end date. Buyer interest as it lands. And one switch that turns the whole thing off, immediately.
- 04
Watch, then decide
Offers appear in the order book on your home’s page. Nothing obliges you to answer one, and nothing is published if you stop.
For buyers
The home you want may never be advertised.
14.4 million homes in England and Wales have a page on open for offer, and can receive an offer whether or not they are for sale.
See the order book
Every offer is an anonymised entry: amount, timing, buyer position. You know what you are competing with.
Offer in minutes
One page, no account needed to start. Identity checks happen only when a sale actually proceeds.
What the pre-market is
- What does pre-market mean in UK property?
- A home whose owner is open to offers but has not put it up for sale. No advert, no photographs, no board. Buyers see an area and a property type, and can offer.
- Is pre-market the same as off-market?
- Off-market homes are part of the pre-market — the market that exists before a property is ever advertised. Off-market usually means an agent’s private contacts; the pre-market here is open to every buyer.
How the pre-market works
- How do I put my home on the pre-market?
- Test the market. Find your home by postcode, see your market estimate, and switch it on. It takes about three minutes, and your address, name and photographs are never shown.
- How do I buy a pre-market home?
- Search on open for offer. Homes testing the market appear alongside listed ones, marked open for offer. Check the order book to see what has been offered, then make yours.
- Does the pre-market cost anything?
- Browsing, searching and getting a market estimate cost nothing. Testing the market is part of the seller subscription, and you see the price before anything goes live.